On a day when a peer reviewed scientific publication notes that Miami, Savannah, Charleston, and New York City will be underwater in before this century is done, and conservatives have come out with pro rape and anti abortion votes in the Senate as another 30,000 combat troops are being committed to Afghanistan, the number one news story in America is, "Tiger Woods Got Women...Lots of 'em."
I don't play golf. It seems like a stupid game to me. There's no defense and everybody gets their own ball. It's sort of a grandiose version of pitching pennies combined with a drinking game.
The highest endorsement players over the last few years have been Tiger Woods and Phil Mickelson, who are seen as the good guys, and John Daly, seen as an out and out party boy, womanizer, and drunk. Tiger is undergoing a slight image modification at the moment. He's in trouble for getting caught using his driver in the rough.
Every day it seems another stunningly attractive bimbo pops up in front of the cameras playing a voice mail message from golf's golden boy. It remains to be seen how this will affect Tiger's billion dollar revenue stream of purses and endorsements. Publicly, sports and news pundits are "Tsk, tsking" about Tiger, but I've seen golf carts, and I know that they have spots for two golf bags and four beverage containers. You can try and tell me that male golfers as a whole are disappointed with Tiger but I know differently. They're thinking, "Dang! I've got to get me some of those clubs."
And I know danged well that Tiger's Nike golf shirts are flying off the shelf. That would be the ones with the slogan that says...
"Just Do It!"
Disclaimer: No Golf cliches were harmed in the making of this bog post.